Tuesday, February 21, 2012

Not a list, but some thoughts about lists - or, Umberto Eco is my homeboy

Woody Guthrie's 1942 List of New Year's Resolutions
The first anniversary of By the List is a month away. Consider this post a state of the union address, blogger edition. Let's begin with the words of a wise man:

"The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create ordernot always, but often. And how, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists."

In short, Umberto Eco and I feel similarly about the "giddiness of lists" and the capacity lists also have to speak a "poetics of catalogues." The lists I create and share here to reflect on moments and details of the everyday have a place, a voice, a purpose, and I hope you enjoy reading them as much as I enjoy writing them.

By the List is all about the power (pleasure! pain! persistence! possibility!) of everyday life, silly and serious. It's a small project, but I like what it stands for: everyday life matters and deserves our attention.

Monday, February 6, 2012

The best of 2012 Super Bowl commercials

1. Toyota: "It's Reinvented!"

2. Volkswagen: "The Dog Strikes Back"

3. Samsung: "Thing Called Love"

4. M&M: "Sexy and I Know It"

5. Honda: "Matthew's Day Off"